WG Public Affairs
This working group is comprised of representatives from corporate communication departments of the board of directors’ banks. It aims to promote understanding and acceptance for the harmonization of Swiss payment traffic among opinion leaders in business and politics, among industry and commercial associations, as well as among consumer protection bodies and the general public. To achieve this objective, it is conducting an information campaign on the harmonization of payment traffic for the respective target groups. Beyond that, the working group is also in charge of the media work, for the contents of the newly “Activating Digital Switzerland” microsite and the management of social media channels.